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Submitted on
April 11, 2011
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Bigelow Tea by TwoDecks Bigelow Tea by TwoDecks
Student Project

Client
Bigelow Tea Company

Brand
Bigelow Tea Bags

Varieties
Earl Grey, 20ct
Chinese Oolong, 20ct
Jasmine Green, 20ct
Constant Comment, 20ct

Goals
To increase market share via package redesign. Client wishes to bring the presentation of long held family varietal teas into a sophisticated light. They feel that the brand is stuck in tradition. While that can help maintain customer loyalty, it does not raise interest from potential drinkers. The redesign must harken back to family tradition but be presented in a modern fashion.

Stipulations
Redesign of client packaging must reflect family tradition. There is a long history behind the company and the client wishes to reflect that in the design. While being steeped in tradition, the client realizes that there are many new brands on the market that have a trendy appeal. Bigelow wishes to capitalize on some trend but in a traditional, classic approach. The logotype may not be changed radically. The client is aware that it is dated and will consider minor modifications to refresh the look. Color in design may be explored, but not with the logo. All content must remain on the package

Target Market
Tea Drinkers aged 23 to 50. Demographic includes all income levels but will focus on long-time tea fanatics.
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:iconahmedask:
ahmedask Featured By Owner Jan 27, 2013
nice one
Reply
:iconymosi:
ymosi Featured By Owner Sep 15, 2012  Student Interface Designer
THIS IS GREAT NICE COLOURS AND LAYOUTS
Reply
Hidden by Owner
:iconphanteia:
Phanteia Featured By Owner Dec 28, 2011  Professional Interface Designer
Simply beautiful, well done :)
Reply
:iconjunghany:
junghany Featured By Owner Dec 3, 2011
love
Reply
:icongisellaj:
gisellaj Featured By Owner Apr 26, 2011  Professional Digital Artist
Beautifully done packaging! May I ask who handled the production printing?
Reply
:icontwodecks:
TwoDecks Featured By Owner Apr 26, 2011  Professional Interface Designer
Thank you!! Unfortunately this was a student project. I was the sole producer!
Reply
:iconadrenn:
adrenn Featured By Owner Apr 18, 2011
Really great brand and packaging.
Fantastic work!
Reply
:icontwodecks:
TwoDecks Featured By Owner May 25, 2011  Professional Interface Designer
Much appreciated. Thanks!
Reply
:iconnickv47:
nickv47 Featured By Owner Apr 14, 2011  Professional Digital Artist
fantastic work. i would buy the crap out of this tea just based on the packaging.
Reply
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