To create a logo and identity system for a new company. Client wanted a historic, yet fun approach to the design.
I decided that an old-style seal would be the best approach to the mark. It would also play nicely with a vintage letterpress styled type treatment. As part of the design toolbox, historic quotes pertaining to “Liberty” or “cake” will be used and possibly manipulated to add a kitsch or whimsy to the work. These quotes will be displayed with an icon of the person that wrote them which has been bitmapped and recolored to fit the color scheme.