Mercado Global
Stationary system designed for a class project. Done for a real company but not with the intention of selling it to them.
The Client:
A fair trade company that markets hand made crafts to high end consumers. Products are generally contemporary but with a native twist. Company conceptualized by founder while in Guatemala on university studies.
Concept:
I wanted to carry the contemporary feel of the design but incorporate subtle Native elements. These happen to be Pueblo Native American patterns. I feel that they worked because they were generic enough to communicate native, and maintained clean lines.
The bird icon is a bird that is native to Guatemala, called a Brown Violet. I felt that it was important to keep a local element to the system. It would also work as a mascot for the company.
Thanks to
for his initial critiques.
`anmari has been spreading her infectious positivity throughout our community for over 6 years. Throughout this time Ana has been at the core of all things devious, passionately developing an eclectic gallery, helping organise devmeets, participating in chat events and also recently completed dedicating her time as a Community Volunteer. We are absolutely delighted to bestow the Deviousness Award for May 2013 to `anmari, congratulations! Read More
Sta.sh
Thank you!
bravo George~
You totally got the 'native' look down, especially on the envelopes and card. I totally get that impression within seconds because that's what I think when I see it. You've accomplished this by using textures and patterns quite nicely.
On top of that, it's clean and corporate. Nice work.