Logo and Identity
To create a versatile yet funky system logo, packaging, and graphic vocabulary for Treads Shoes.
The decision was to go retro, using primary colors and Dada-esque style of the 80's. This system allows for the communication of many styles, from punk to hip-hop, to rock - nearly any style of clientele that is in the market for trendy shoes. From a design approach, the variation in design style began with hand done craft. Paint spashes, cut paper, and stained paper were used cefore moving into the computer. From there, the designs were digitized, overlayed, distressed, pixelated, halftoned, and manipilated in whatever way could create a different approach. Instead of the “T” being the main contaner, a modified and basic letterform would be silhouetted by the graphic styles.