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Submitted on
April 13, 2011
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Treads Shoes by TwoDecks Treads Shoes by TwoDecks
Student Project

Client
Treads Shoes

Scope
Logo and Identity
Packaging
Signage

Goal
To create a versatile yet funky system logo, packaging, and graphic vocabulary for Treads Shoes.

Solution
The decision was to go retro, using primary colors and Dada-esque style of the 80's. This system allows for the communication of many styles, from punk to hip-hop, to rock - nearly any style of clientele that is in the market for trendy shoes. From a design approach, the variation in design style began with hand done craft. Paint spashes, cut paper, and stained paper were used cefore moving into the computer. From there, the designs were digitized, overlayed, distressed, pixelated, halftoned, and manipilated in whatever way could create a different approach. Instead of the T being the main contaner, a modified and basic letterform would be silhouetted by the graphic styles.
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:iconcr2o3:
love the colorsplash T
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:iconpdavid85:
I like the style very much! ;) Perfectly done! :D
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:iconawooo:
WOW! Love it. Having lived through the 80's I can say the colour scheme is not right but damn it's nice!
Reply
:iconbacel:
BACEL Apr 20, 2011  Student Digital Artist
nice <3
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:iconaefan:
Aefan Apr 19, 2011  Hobbyist Interface Designer
nice :) but i think the reflection on the ceiling is a little bit wrong :D
Reply
:icontwodecks:
TwoDecks Apr 19, 2011  Professional Interface Designer
LOL. Good catch. Will fix soon.
Reply
:iconzrobert:
awesome job you did there :D
Reply
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